1300 and Kwame engineer breezy summer anthem with new single ‘Steve Jobs’
PRAISE FOR 1300
‘Steve Jobs ft. Kwame’ is out now, buy/stream it here.
Following their global feature in the NME 100 for 2023, thriving Korean-Australian rap phenomenon 1300 enter the new year with their latest release, ‘Steve Jobs ft. Kwame’. LISTEN + WATCH HERE.
Launching the sound of a 1300 summer, ‘Steve Jobs’ came together spontaneously with Ghanian-Australian rapper-producer Kwame, inspired by turn of the millenium design, UKG and inner-city living. “We had a great energy in the studio together. We were all very excited to be there and kind of just fed off each other’s high energy. It has a quirkiness – almost like a video game,” 1300 explain. Lyrically ‘Steve Jobs’ is a reflection of the virtualisation of life and our reliance upon it.
With today’s release, 1300 tease an alternative sonic direction, enhancing the addictive, hyperactive energy that’s come to be synonymous with the group, into a smart display of their ability to maintain attention spans with a restrained, two-step beat. Best put in their own words, 1300 say “If anyone reading this works for Apple, we want a sponsorship. Someone tell apple to send us some laptops.”
Returning to their J Award Winning collaboration with director Raghav Rampal, ‘Steve Jobs’ music video arrives in the style of a Michael Mann film. Rampal shares, “Nerdie and I felt like it sounded like what a Michael Mann movie looks like, and then we sprinkled in a little bit of Inception and The Matrix to create Steve Jobs.”
1300 closed their breakout year with a string of accolades across the release of their Foreign Language mixtape, including but not limited to landing #23 in the NME Best Australian Albums of the Year list, FBi Radio SMAC Award Nominations for Album of the Year and Best Video for ‘Oldboy’, that won the triple j and Rage Australian Music Video of the Year J Award, including internationally selected as HiphopLE‘s Group of the Year, and Hiphopplaya‘s Upcoming Artists for 2022; a feature in Netflix’s viral Heartbreak High reboot and most significantly, selected by the Australian Council for the Arts‘ Contemporary Music Touring Program and soundtrack Samsung’s Galaxy Flip4 launch campaign.
Over the summer, their recent release, the SOLLYY produced ‘CARDIO!’ and triple j Like A Version of Psy’s ‘Gangnam Style’ set the music festival circuit ablaze across Spilt Milk, Falls Festival, Lost Paradise and more – previously they marked their headline debut at the Sydney Opera House for VIVID. Consistently praised by Complex Australia, VICE, Pedestrian, Junkee, Red Bull Music, triple j, RAGE, MTV, The Music, Music Feeds, and national community radio support heralding their ability to continue to push boundaries musically and pop-culturally, what won’t 1300 do next?
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