Fresh from announcing his eagerly-awaited second album 4, BRIT Award-winning rapper Aitch reunites with British pop artist Anne-Marie for new single, ‘LUV?’ – a compelling taste of what’s to come from Aitch’s forthcoming second album, 4. LISTEN + WATCH HERE.

The sensational follow-up to their 2023 Top 5 hit ‘Psycho’, ‘LUV?’ harnesses Aitch’s trademark effortless flow with Anne-Marie’s unmistakable vocals. Crafted by UK production duo MOJAM, ‘LUV?’ reflects on modern romance and the games people play, with Anne-Marie delivering a sharp, catchy hook. Accompanied by a music video directed by Gabriella Kingsley, ‘LUV?’ will join previous single, ‘BOUNCE’ on Aitch’s upcoming second album, 4.

Arriving on June 20 via NQ Records/The Orchard, 4 ushers in a compelling new era for the Manchester rapper, showcasing his growth, versatility, and signature sharp lyricism. Drawing inspiration from classic Hip-Hop, from the Nas-led ‘Life’s A Bitch’ and latter-day greats such as 50 Cent and Eminem to local legends from the UK rap scene set to appear on the upcoming album.  Aitch still delivers the infectious, high-energy anthems that have made him one of the UK’s most exciting rap talents.

“This album represents, first & foremost, my postcode. My postcode is M40, and for years, since we were kids, when we used to take pictures, we always used to throw 4’s up. It used to be our thing; we were always repping the 4. So with that being said, this is welcoming people into the ’4’!” says Aitch. “Even though this album isn’t necessarily as personal or as vulnerable as Close To Home was, this is just a whole other side of my brain, where I’m just letting it all out, letting the vibes out, and just showing people what time it is where I’m from. Especially being from Manchester, I feel like sometimes a lot of things are hidden. Because the scene is very London-centric, we don’t always get a look in sometimes, so this is me just ripping that canvas and bringing people into what’s going on over here.”

Aitch has had a tremendous start to 2025, kicking off his year with ‘Raving In The Studio’, his Top 40 collaboration with fellow Mancunian Bou, alongside freestyle, ‘A Guy Called?’. Surprise drop ‘Straight Rhymez 2’ sees Aitch roll back the years to where it all began, issuing an updated rendition of his 2018 breakout track, which topped the UK trending videos on YouTube upon release. He reunited with AJ Tracey and Headie One for the former’s recently released single, ‘Friday Prayer’.

Next month, Aitch will go B2B with AJ Tracey at BBC Radio 1’s Big Weekend in Liverpool on Saturday May 24, with further live appearances to be announced.