Alt-R&B K-Pop artist BIBI releases new track ‘The Weekend’

October 15 2021


Today, 23-year-old South Korean-based artist and emerging R&B singer BIBI has released the irresistible and urgently catchy R&B pop gem entitled ‘The Weekend’ via 88rising, distributed by 12Tone LLCLISTEN HERE.

As one of the fastest rising stars in Korea, BIBI has already amassed over one million monthly listeners on Spotify and was included in Spotify’s ‘2020 Top 5 Most Streamed Radar Korea Artists’. Her new single, ‘The Weekend’, is a female empowerment anthem that exemplifies BIBI’s signature charm. Throughout the track, which was written by Dava and produced by Pink Slip, as well as producer duo max & kyleBIBI reflects a previous fling — her longing juxtaposed with a slick retro beat and an addictive hook. The single is part of 88rising’s upcoming album, Head In The Clouds 3.

The Fun Mode music video, directed by Segaji, also releases today in partnership with Samsung #withGalaxy. The video features BIBI strutting through a vibrant Seoul, adorned in AR outfits created by digital designers from around the world exclusively for Samsung Galaxy A’s Fun Mode. With the help of Samsung’s creative partner, global design and marketing consultancy R/GA, BIBI extended her stage to her fans, giving everyone a chance to be featured by submitting content that shows off their style #withGalaxy. From street style to leopard print-inspired hair, BIBI selected her fans’ best looks to appear alongside hers. The video is an emblematic portrayal of BIBI‘s bright and confident personality. WATCH HERE.

Following the hit singles ‘California (feat. Warren Hue)’ and Ylona Garcia’s Don’t Go Changing’, ‘The Weekend’ is also the newest single off the upcoming Head In The Clouds III88rising’s game-changing third installation of the world-building, collaborative effort bringing together rising artists from East to West.  An album of 88’s closest friends, family, and collaborators that brings together listeners from around the world into the universe of the Asian-American experience, HITC3 is due out in early 2022.  It will be preceded by the return of 88rising’s acclaimed Head In The Clouds Festival on November 6th and 7th in Pasadena, CA.

The Weekend‘ is out now via 88rising, buy/stream it here.

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88risingWebsite | Facebook | Instagram | Twitter | YouTube

BIBI is a singer, songwriter, and actor based in South Korea. As one of the fastest-rising stars in Korea, she has already amassed over 1 million monthly listeners on Spotify and was selected as Spotify’s ‘2020 Top 5 Most Streamed Radar Korea Artist’. In addition to music, BIBI has been actively expanding across different mediums as one of the most influential artists and emerging cultural icons among millennials and Generation Z. She is a brand ambassador for notable brands such as Levi’s, NARS, Maker’s Mark, PUMA, KT Telecom and was on the runway as a model for 2021 F/W New York Fashion Week.

Founded in 2015, 88rising has long been a champion of Asian and Asian American talent, stories and culture. The company has gone from a leading record label to a transformative media company and is now the most recognized pan-Asian music company in the world and a leader in music, media and events celebrating Asian culture. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival), the first to have an Asian R&B artist top the Billboard charts (Joji) and the first to launch an all-Asian, multi-genre music radio channel with SiriusXM in December 2020. The brand recently announced a first look deal with Sony Pictures TV in January which allows 88rising to continue their mission of creating stories that center around Asians and Asian Americans through the development of scripted series across all platforms for Sony Pictures TV.