Creams shares debut Sleep On Me EP; “brilliantly sinister” (NME)
Rising Tbilisi, Georgia-based artist and producer, Creams, today shares her debut Sleep On Me EP and a striking visual for the title track. Listen to the EP HERE and watch the video directed by Berlin-based, Tbilisi-raised talent Buba Beboshvili, HERE.
On “Sleep On Me,” Creams, aka Natia Chichinadze, demonstrates her vision of dark-pop is anything but detached or glumly oppressive. instead, it is deeply-felt and tactile, her deep vocals slithering their way underneath your skin with unassuming melodies. Her skeletal arrangements are fleshed out with buzzing, analog synths, and grainy programmed percussion. Magnetic and alluring, yet twisted in its beauty, “Sleep On Me” embodies the paradoxes that define the strange pull of Creams’ music, adding to the memorizing way she ratchets the tension up and down throughout the track.
Natia shares, “‘Sleep On Me’ is like a fragment from my subconscious. I pushed myself to dive deeper into unconventional and distressing themes that are often overlooked — the kind that can be repressed in modern culture and live in the shadows. I believe there are beauty and power in shining light on uncomfortable topics, and this is what I wanted to reflect in this body of work. As a whole, the EP speaks on my insecurities and the power I possess when facing them. It’s like Pandora’s box .. a closed Pandora’s box.” About the video, she adds, “This music video feels like a fusion of cold and warm air; at parts, it is dark, inky, and a bit doomy. At others, it gets to be the complete opposite: radiant, bright, cheerful, with a blue sky that almost hurts to look at. The two sides of the human psyche are presented as coexistent and in a natural motion. It gets risky, quick — you don’t even feel the radical, drastic transitions as it stands as one whole piece.”
“Sleep On Me” is the last single to complete her debut EP of the same name, following on from the project’s first taste, “DIE 4 U,” a subversive pop song self-uploaded to YouTube in late 2019 (due to the unavailability of Spotify and other DSPs in her home country of Georgia) and its follow-up “RUN.” Shortly after first sharing “DIE 4 U,” Creams performed the song at a MATERIEL fashion house show and caught the eye and ear of i-D and NME.
After cementing her role as a rising fashion and cultural icon and pillar of the Georgian music community, Creams is now ready to introduce her full vision to the whole world. Natia’s music is full of traps, each song a Pandora’s Box with lyrics and melodies born from myths, dreams, and literary ideas; sensory-stimulating music that sounds like “cotton candy,” but with far deeper heart notes. Citing inspiration from an eclectic range of influences, Joni Mitchell, Captain Beefheart, FKA Twigs, Tarantino, the work of 14th-century novelist Giovanni Bocaccio and the anonymous, beautiful landscapes and endless horizons of her hometown, Natia says her creativity comes from instinct: her gut “never fails.”
Emerging from Georgia, a small country fuelled by geopolitical tensions on the borders of Europe and Asia, Creams speaks four different languages and insists that the circumstances of her generation prepared her for battle, using her music to convey youth-led tales of disenfranchisement and disillusionment. Driving every aspect of the songwriting process is also paramount to Creams’ creative output. She writes, plays, and produces all of the records herself from concept to master, and spends her spare hours hacking plugins and tirelessly hustling to make these records come to life. Through her prism, soundwaves become refracted colors, lyrics are dark mantras and her ethereal attitude glides above celestial melodies and lightweight beats. It’s music that bores deep into the skull and sticks to skin like sweet, gluey glitter.