Today, Elita — the Newfoundland trio who have built a formidable cult following with a post-modern, goth-inflected sound that veers between digital pop and frayed noise — releases their debut album HELL HILL, along with a Trainspotting-inspired music video for “Ego.” This June, Elita will tour the US, full routing below.  Listen to HELL HILL here.

HELL HILL was recorded almost as field recordings in abandoned houses, Karaoke bars, and an abandoned 1800s Stockade themed escape room in Newfoundland — while living in one of the most haunted Victorian houses in the country.

The entire process broken down and infused with its surroundings, yields an end product just as possessed – by ghosts, by patriarchal shackles, by the throes of what it means to exist online – as the places in which they were made. From the band living the experiences in hospitals, in foggy lonesome parks, on Tumblr,  to writing them down, to recording and producing the music, you can feel it all lingering, sticky, in the air.

HELL HILL is glitchy and online, but with a beating bloody heart bumping oxygen throughout a soft human body.

Elita contains multitudes. Their sound is neck-breaking in its stylistic breadth: industrial guitar tones, danceable post-punk basslines, a dynamic percussive drive a la Model/Actriz, a narcotic electro haze in the vein of Crystal Castles, and a palpable sensual and linguistic awareness that recalls Mitski. Mix this with a varied, vaguely threatening ambience that synthesizes elements of Grouper, Public Image Ltd., and Nurse With Wound, and imbue it with the mischievous energy of FCUKERS, and you’ll start to get the idea.

“We’ve been playing ‘Ego” live for two years,” the band says. “It’s crazy that it’s finally out.”

Watch the official video for “Ego” here.

While Elita is the band name, it’s also the moniker of their lead singer, as well as the name of her distinctive jewelry brand: an array of chains adorned with switch blades, brass knuckles, and bows. She’s presented herself wholly and with vulnerability — those who are destined to click with her essence do.

While Elita have built their reputation on the back of provocatively-titled songs like “She Bangs Like a Fairy on Acid” and “Masturbating in a Coffin,” dismiss them as mere edgelords at your own peril. With a fast-growing audience (1M+ Spotify, 2M+ combined social audience), Elita — who’ve opened for the likes of Melanie Martinez, signed to AWAL at the end of last year, graced the Spotify Canada NMF billboard, have monthly streaming stats in the millions (with nearly 40k presaves for HELL HILL across platforms already), and still manage to keep an effortless mysteriousness to them — is gearing up for an explosive year.