Erin LeCount — a 21-year-old alternative pop visionary whose incisive songwriting and visionary DIY arrangements have quickly amassed a dedicated online following — announces I Am Digital, I Am Divine, a new EP due out April 23. Pre-save I Am Digital, I Am Divine here.

Accompanying the announcement is the release of “Marble Arch,” a devastating baroque-pop anthem packed with emotional candor, ornate production flourishes, and moments of formidable vocal power. It projects an alluring interplay of vulnerability and strength, using the metaphor of a Greek statue to articulate a beauty and poise that covers a deep insecurity and desire for validation.

Stream “Marble Arch” here.

As Erin explains: “”Marble Arch” is about an obsession with becoming the most perfect version of yourself, to the point that you become less of a person and more of a decoration and object to please other people – much like a marble statue that looks beautiful and lifelike but is rigid and cold to touch. It’s about everything you lose and push away in the pursuit of trying to be perfect.” 

The “Marble Arch” video premieres here on YouTube today at 1pm ET / 10am PT.

Today’s announcement follows the runaway success of Erin’s fragile but defiant “Silver Spoon,” a track that’s accumulated over 5M worldwide streams in less than a month. CLASH calls it “irresistible…the work of an artist too young to know where the boundaries lie,” while 1883 deemed it “an alt-pop gem with flawless vocals, electronic drums, polished production, and moments of raw emotion.”

Already a cult classic among her fans, Erin will be performing “Silver Spoon” and selections from the new EP at her hotly anticipated London headlining show next week. The performance — set for Rae’s on Thursday, March 27 — sold out immediately, and was oversubscribed at five times the venue’s capacity.

Drawing inspiration from genre-blurring artists like Fiona Apple, Imogen Heap and FKA twigs, Erin has taken complete creative control of her music. During the height of the COVID-19 lockdowns, 17-year old Erin taught herself the ins and outs of Logic production software, and she eschewed collaborators in order to free herself from the pressures of expectation.

As a result, she is entirely self-sufficient: writing, producing, and releasing all her music from the sanctuary of her garden shed studio. Erin’s deliberate aesthetic choices and artistic practices lend her music a profound intimacy — Erin’s music can feel like a diary cracked open, revealing moments of vulnerability, growth, self-doubt, resilience, and all the beautiful messiness of youth.

On the transfixing I Am Digital, I Am Divine, Erin’s dreamy and atmospheric production — a sweeping and romantic sound informed by her mother’s ballet career and lifelong love for Tchaikovsky’s Swan Lake — is cast against candid depictions of her relationships, not just with others but with herself. “When I was an unwell teenager, I was very isolated and I didn’t have much of a social life so I started dating and making friends at 17 and didn’t understand the dynamics,” she says. “It’s given me a lot of missed experiences to experience in a short amount of time and music has been my way to do that.” 

The insular realities Erin LeCount evokes in her music sound and feel like delicate flowers forced to bloom in Winter. “Me and my voice do not do what a perfect pop singer is supposed to do,” she shares. “My songs are questioning everything, and I think my fans are too — I’m a perfectionist and I want to know every answer.” But it’s that attempt at transcendence through the cold that captures something of what it means to be divine in a digital age.