iogi shares ‘you\me\everyone’ via Raw Tapes; home of Tel Aviv’s modern beat movement
Over the course of the last decade, Tel Aviv-based artist, multi-instrumentalist, and producer iogi has established himself as a musical Swiss army knife and one of his city’s most versatile and prolific artists. Today he shares a new single and video for “you\me\everyone” via Raw Tapes Records.
On “you\me\everyone,” between crunchy-crisp strumming, iogi sings percussively and with a euphoric calm, “Tell it like it is, tell us what you see boy”…. “I want to make a mess,” before ascending effortlessly into an earworm of a chorus laced with falsetto. It’s city pop meets quirky psych-rock, akin to artists like Benny Sings, Mk. Gee, or Jerry Paper.
Says iogi about the new track, “you\me\everyone was written as a part of an experiment – to just let the music do the work. I got the basic groove of the song and the guitar riff, and i felt like writing whatever comes to my mind at the moment. the lyrics ‘tell it like it is, tell us what you see, boy’ – is my way of saying to myself exactly that – there is no need to hide behind words, or look for something complicated to say. If it works for you – it works.”
As a bassist, guitarist, violinist, and drummer, iogi has performed with several of Israeli’s biggest exports including Idan Raichel, the hip hop-leaning Yemenite sister trio A-WA, and Efraim Shamir and Yoni Rechter, both members of the legendary ‘70s Israeli prog-rock band Kaveret. As a producer and session musician, iogi’s work spans jazz, pop, rock, folk, hip hop, and electronic, often filtering these idioms through traditional styles native to the Middle East and including partnerships with MNDSGN, Buttering Trio, Nitai Hershkovits, Rejoicer and more.
“you\me\everyone” is a jaunt in your next step – a refreshingly funky, introspective, and transportive blend of dream pop and indie rock. It is the first taste of what’s to come from this Raw Tapes artist in 2021 – keep an ear out for more iogi music and news this spring.
|“you\me\everyone” by iogi is out now, buy/stream it here.|
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|About Raw Tapes Records|
Raw Tapes Records, co-founded in 2008 by Yuvi Havkin (who himself is signed to the influential L.A.-based label Stones Throw under the name Rejoicer) is an uncompromising, genre-defying label that houses a cosmically vast array of artists including Buttering Trio, LBT, Sol Monk, iogi, Rejoicer, KerenDun, among others. Known as a hub for Tel Aviv’s modern beat movement and a champion for high-flying genre experiments that have bubbled out of the city’s vibrant jazz scene, the label is also a hive of global collaboration.
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