Jerome Farah shares fourth single ‘Concrete Jungle Fever’
PRAISE FOR JEROME FARAH
“A powerful debut”
“I Can’t Breathe threads attitude with artistry”
“Jerome Farah pulls no punches”
“Farah is wasting no time proving he is one to watch with another total home run”
Melbourne singer-songwriter and producer Jerome Farah today shares his hotly-anticipated fourth solo single, ‘Concrete Jungle Fever‘. LISTEN HERE, WATCH HERE.
Following a breakout 2020, in which a flurry of singles landed like dynamite across the Australian music landscape – from his politically resonant and compelling debut, ‘I Can’t Breathe‘ to the contemplative ‘Mikey Might‘ to the break-up bop ‘Vibrate‘ – ‘Concrete Jungle Fever‘ represents Jerome’s first new work of 2021. From police brutality to the hurt of racist stereotypes and the self-assured satisfaction of moving on from an ex-lover, Jerome has already covered more artistic ground than most during this opening stanza of his career. His fourth single, ‘Concrete Jungle Fever‘, very much continues in that same attitude of considered boundarylessness, combining the raucous pop smarts of ‘Vibrate‘ with the incisive political and cultural criticism of ‘Mikey Might‘ and ‘I Can’t Breathe‘ – yet another profitably surprising entry from the young artist.
‘Concrete Jungle Fever‘ bursts forth with irrepressible energy, Jerome’s throaty vocals and charged-up flows riding clanking percussion and an insistent, full-bodied, funk-laced bassline accentuated by hefty hits of brass. Of the track, Jerome shares that “Concrete Jungle Fever is about not being the things that people want you to be. Even if you tick all their stereotypical boxes, it’s about being you, even if you upset people along the way”.
Directed by ARIA-nominated director Sanjay de Silva (Sampa The Great) and starring Jerome himself as multiple characters, the surreal music video plays like a feverish funhouse nightmare, capturing not only the boisterous and rebellious dynamism of the track but the absurd, painful tumult of the racism that Jerome lyrically addresses. Jerome shares “I wanted the video to be crazy and have uncontrollable energy like the song! The references we had were ‘Nutty Professor’, meets ‘Friday’, meets ‘Fear and Loathings’ meets Busta Rhymes’ early 2000s videos. Each character I play represents the person people expect me to be and the video is a metaphor for how people’s perceptions of us can change, shape us or force us into roles we are uncomfortable with…”
Prior to stepping into the spotlight as one of Australian music’s breakthrough artists of 2020 and recent national tour support for Tones And I, Farah had already established himself as an APRA-Award winning, ARIA-nominated songwriter and a much-sought-after collaborator, having worked with Tash Sultana on ‘Willow Tree‘, Baker Boy (‘Marryuna, ‘Mr La-Di-Da-Di’, ‘Meditjin’), KIAN on ‘Waiting’, Tkay Maidza‘s ‘You Sad’, plus enjoying a long-running relationship with Adrian Eagle and Dallas Woods. The range of credits speaks to his status as a stylistic polymath, fusing neo-soul, R&B, and alternative rap threads together in a manner informed by his multicultural upbringing – a limitless, free-genre approach that is all over Jerome’s solo material.
Affirming his star magnetism, his first three singles garnering back-to-back premieres on Good Nights with Bridget Hustwaithe for ‘Vibrate’ and ‘Mikey Might‘ respectively and full rotation on triple j for ”I Can’t Breathe‘ and ‘Vibrate’, alongside praise from NME Australia, Acclaim, Pilerats, Purple Sneakers, AUD$ and more. Collectively, his debut singles have amassed over a million streams worldwide to date, featuring on playlists across Spotify and Apple Music ranging from RADAR AU & NZ to Alt Rap, Breaking R&B, Fresh Finds, and more, following his inclusion in Youtube Music’s #BlackVoices for 2021.
‘Concrete Jungle Fever‘ is out now, buy/stream it here.