Today, Swedish pop visionary Namasenda shares new single “Bad Love,” the latest offering from her debut album Limbo, out May 8 via YEAR0001. “Bad Love” builds around an infectious, spiralling chorus that captures the conflicting feelings of desire and frustration of a toxic relationship, perfectly balancing Namasenda’s signature euphoric sound with her trademark vulnerability.

Listen to “Bad Love” here and presave Limbo here.

“Bad Love” follows recent singles “Cola” and “Miami Crest,” both of which introduced Limbo’s captivating, genre-blurring sonic landscape and marked the beginning of an exciting new chapter for Namasenda. Limbo is Namasenda’s most personal and fully realized body of work to date. Written in Stockholm over two years, the album was born from a period of emotional pressure and loss of control, transforming tension into release. Guided by instinct rather than blueprint, much of the record took shape in the moment, with streams of consciousness captured in real time and feeling taking absolute priority.

Unapologetically pop yet constantly pushing at its edges, Limbo balances euphoric dancefloor impact with raw confession and razor-sharp humour. Endless glamour sits alongside vulnerability, urgency and risk-taking, as Namasenda reclaims pop music as a space for emotional truth. The album features contributions from an all-star team including Noonie Bao, Linus Wiklund, Medium, Minna Koivisto and Oscar Scheller, with visual design by Viktor Hammarberg, reinforcing the project’s laser-focused position at the forefront of international pop.

Emerging from a small town in southern Sweden, Namasenda has become one of modern pop’s most unabashed talents. After cutting her teeth in DIY bands, she broke through in 2017 with the EP hot_babe_93, which gained traction in Sweden’s underground and led to a performance at the P3 Guld Awards. Soon after, she connected with A. G. Cook and became a defining voice on his PC Music label, releasing Unlimited Ammo in 2021, which featured collaborations with Oklou, Mowalola, Hannah Diamond and La Zowi. A vinyl edition sold out within days, and Namasenda went on to bring her high-energy live shows to stages across Europe and North America, including Primavera Sound, MELT, and Boiler Room. She has collaborated with and fronted projects for brands including Adidas – most recently representing Sweden at its World Cup launch event in Los Angeles this month – alongside Acne Studios, Mowalola, Gentle Monster, Telfar, Dion Lee and Avavav, cementing her status as a singular style presence whose visual instincts are as daring and distinctive as her sound.

Namasenda for Adidas at their World Cup launch event.

With Limbo, Namasenda steps fully into her own, crafting a debut album that does not ask for permission, detonating personal experience into something ecstatic, confrontational and universal.