Pabllo Vittar joins Calvin Klein’s global #PROUDINMYCALVINS campaign

May 15 2020

Following the release of her first trilingual album 111 that accumulated international praise from Rolling StoneBillboardForbes, and more, garnering over 400 M streams worldwide, activist, drag artist, and cross-over Brazilian superstar Pabllo Vittar has been named one of the nine talents to be featured in Calvin Klein’s latest global campaign #PROUDINMYCALVINS. The campaign celebrates self-expression and the full spectrum of LGBTQ+ identities. Shot by renowned photographer Ryan McGinley, #PROUDINMYCALVINS intends to create a communal connection through a series of intimate stills, videos, and a conversational content series. Pabllo joins a wonderful and talented cast from all walks of life including Chella Man and his partner MaryVTommy DorfmanJari JonesMina GergesGia WoodsReese King and Ama Elesser. Pabllo, who identifies as gay and gender-fluid, has continuously leveraged her platform and her music to demand equality for LGBTQ+ communities by pushing the boundaries with her unique aesthetic and no holds barred attitude in genre, fashion, and politics.

“The theme of the campaign is taking pride in everything that makes you unique. Using a cast and crew that spans the full LGBTQ+ spectrum, we wanted to make sure that the entire community feels represented, included and celebrated,” said Ryan McGinley. “My goal is always to create honest photos that connect to the viewer on a human level and show the subject’s power and vulnerability as human beings. This mix is perhaps my most core value as an artist.”

Pabllo recently told Time Magazine“As an artist, you have this duty to take a stance on things and bringing along with your popularity the messages that really matter. If speaking out will put me in a risky spot, let us all die trying.”

Pabllo released her third studio album, 111, this past March, featuring internationally known artists such as Charli XCXThalíaIvete SangoloPsirico, and Jerry Smith111 showcases Pabllo’s musical versatility and artistic growth while featuring her signature luminous sound, precisely encapsulated into 9 tracks. The album includes favourites like ‘Flash Pose‘ featuring Charli XCX, ‘Parabéns‘, featuring Psirico, ‘Amor de Que‘, and ‘Ponte Perra‘. Her single ‘Amore de Que‘ was named as one of the official themes of this year’s Carnival season. Her vibrant performing style made a strong impression during Carnival as all five shows accumulated an extensive number of attendees, with her block party drawing over one million fans. Pabllo recently made her Australian debut at Sydney Mardi Gras performing alongside Dua LipaSam Smith, and Kesha

Stream 111 today and stay tuned for more news to come as Pabllo plans to release a deluxe version of the album later this year with new songs, features from international artists, and reworks!

111 by Pabllo Vittar is out now, buy/stream it here

Brazilian activist, singer-songwriter and world-renowned drag artist Pabllo Vittar feels that drag has allowed her to express her true identity beyond binary gender ideals. Pabllo’s artistry and music defies cultural borders, transcends genre, and is rooted in an unapologetic celebration of queer identity that takes on a political assertion given Pabllo’s opposition to the Brazilian President’s human rights violations against the LGBTQ community, and environmental infringements. Pabllo has made notable headway in the industry while continuing to push boundaries with her unique aesthetic and no holds barred attitude in genre, fashion, and politics. She credits her success and ability to use her platform to demand equality for LGBTQ communities in Brazil and beyond to her family’s unconditional support. She says, “I never imagined myself making money with a wig on my head, but bitch, I’m here.”

The actor, writer and activist Chella Man is featured, as is his partner, photographer MaryV. As a deaf, genderqueer, Chinese-Jewish youth, Chella found that he didn’t see himself represented or have role models to look up to. Together with MaryV, whose first solo exhibition will document Chella’s gender transition, they have brought widespread awareness and attention to not only the trans and queer experiences, but also the experience of being disabled in the queer community. Of creating more representation in these communities, Chella encourages others to “be your own representation.”

Transqueer model, activist and actor, Jari Jones explains that growing up, neither she nor her wife had the full support of their families. “With no blueprint set out for us, we had to make it our own.”Now, Jari is a “mum” to queer youth and strives to be both a support system and family for anyone in need.

Mina Gerges, the Egyptian model and actor, uses his platform to advocate for LGBTQ+ visibility and acceptance in Middle Eastern culture. A champion for body positivity and gender fluidity, Mina believes, “change starts somewhere, and it might as well start with me.”

Gia Woods, the Persian artist whose songs first served as a personal journal and later, an outlet for coming out. Now Gia’s music is a voice for their culture where there are not many LGBTQ+ icons. “I think that’s the best feeling in the world. To know you could be a voice for someone and help them.”

Actor Tommy Dorfman’s work reflects their journey as a gender-nonconforming person and focuses on telling stories that shine a light on the queer experience and finding comfort in your identity. “Being able to say I’m gender queer, gender fluid, non-binary, makes me feel like I have a place.”

Model and poet Reese King hopes to inspire others through his self-published book of poems and messages of self-care and self-love. His advice to his younger self, “Embrace yourself from an earlier stage because the person you grow into is incredible.” 

Actor, model and activist Ama Elsesser discovered early on the power of coming out and the importance of taking time to figure out who you are. Now, they use their platform to inspire others. “First, you have to come out to yourself. That’s the biggest thing.”

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