Pablo Vittar and Rina Sawayama share new single ‘Follow Me’

April 4 2022

“Transcends place, genre and gender”

“An emblematic pop star of our time”
Rolling Stone

“The name to know among rising pop stars”

DNA Magazine

Brazilian activist, singer-songwriter, world-renowned drag queen, and cross-cultural icon Pabllo Vittar releases her brand new single ‘Follow Me’ featuring the exceptional and multifaceted British-Japanese pop artist Rina SawayamaLISTEN + WATCH HERE.

Follow Me‘ is a stomping pop banger from Pabllo and Rina that is sure to set the world alight this summer. Pabllo’s iconic falsetto blends perfectly with Rina’s recognisable vocals as the pair give fans the perfect duet as they give listeners a slice of pop perfection with the thumping bass contrasting against the contagious guitar riff.

The single is accompanied by a high energy video directed by, Amber Park (Co-creator of ‘I Like You, You’re Weird,’ Lil Yachty, Apple Music, Madison Beer), alongside creative director, Lauren Kessler (Ariana Grande, The Chainsmokers, Flying Lotus), which sees Pabllo Vittar and Rina Sawayama take centre stage wearing vintage Dior teamed with emerging designers such as Area and Rui Zhou as they “serve face” on the runway commanding fans to “follow me.”

Speaking about the new single Pabllo Vittar explains “I’m so excited to release this song with Rina – she is such an icon and I’m so pleased we managed to make this song work as it’s the perfect combination of our music styles. I really hope the fans love it as much as we do. Shooting the video was so much fun as well, wearing iconic outfits, and strutting our stuff on the runway! SERVE!” 

Rina Sawayama continues “I have been such an admirer of Pabllo for so long – she is nothing short of an icon and so for us to collaborate on an original I wanted a moment that felt fitting. When she sent me the idea for Follow Me I was just in love with it immediately and the process from then has been a dream. From working on the music to the video, I’m honoured to be a part of the song and be let into her world – I hope both hers and my gorgeous fans are as obsessed with it as we are.”

Over the coming months, Pabllo will head out on tour across South and North America and Europe, seeing her headline shows at venues including The Fonda Theatre in LA, Terminal 5 in NYC, and The Electric Brixton in London with support from Ms Nina, Urias, Alice Longyu Gao, and La Goony Chonga as well as performing at festivals such as Lollapalooza, Coachella, Primavera, Melt! and Mighty HooplaFULL TOUR DATES HERE

Follow Me‘ is out now via Dirty Hit / Sony Brazil
buy/stream it HERE.

Photography: Erna Cost
Styling: Vitor Ferreira
Hair: Thereza BrownSydney Salles, & Greg Lennon
Makeup: Alexandra French
Nails: Natalie Minerva & Juan Alvear

Stay connected with:
Pabllo VittarWebsite | Instagram | TikTok | Twitter | Facebook | YouTube
Rina Sawayama:Instagram | TikTok | Twitter | Facebook | YouTube

International pop star and drag queen, Pabllo Vittar, is a 28-year-old Latin Grammy nominee, MTV EMA & MIAW Award-winner, and a ‘Next Generation Leader,’ according to TIME Magazine. In 2017, Pabllo released her debut album, ‘Vai Passar Mal,’ which included ‘K.O.’ and ‘Corpo Sensual,’ and with both peaking at #1 in the Brazilian market. In 2018, her second album ‘Não Para Não,’ was released and broke the record of the most streamed album on Spotify Brazil in the first 24 hours with all tracks charting on the Spotify Brazil Top 40. In 2020, her third LP, ‘111,’ which has been streamed upwards of 750+ million times, was her first trilingual release in Portuguese, English, and Spanish. Pabllo Vittar is currently the most followed drag queen on social media worldwide with 35+ million followers across all platforms. She has starred in campaigns for international brands such as Calvin Klein, Adidas, Coca-Cola, Sky Vodka, and more and has been highlighted by major media outlets such as Billboard, The New York Times, The Guardian, Vogue, Gay Times, Rolling Stone, Paper Magazine, & GQ. With over 3+ billion streams and views combined, Pabllo Vittar has joined forces with international acts, including Major Lazer/Diplo, Anitta, Charli XCX, Thalia, Rina Sawayama, Marina & The Diamonds, Lauren Jauregui, and more. 

Rina Sawayama is a Japanese-British musician, model and actor who started her solo music career after graduating from Cambridge University in 2012. Rina rapidly attracted the attention of press around her early releases which saw her included in the Dazed100 list and grace the covers of Clash Magazine and Sunday Times Style. In April 2020 she released her debut album “SAWAYAMA” via independent label Dirty Hit which was applauded by critics across the globe and has led her to be featured on the covers of Billboard, NME, King Kong, Time Out, DIY and Crash Magazine as well as garnering support from Vogue, BBC, CNN and VICE. In 2021 Rina was nominated for BRITs Rising Star and later that year she was also names as one of TIME Magazine’s Next Generation Leaders. In recent years Rina has collaborated with the likes of Elton John, Charli XCX, Pabllo Vittar, Bloodpop, Shamir and more. Alongside her music career she has also modeled for Balmain, MAC, Versace, Skull Candy, Mercedes Benz Fashion and GCDS.