Rich Brian drops a surprise new EP Brightside
FEATURING ‘GETCHO MANS’ WITH WARREN HUE AND RECENT SINGLE ‘NEW TOOTH’ + PLAYING COACHELLA THIS APRIL
|PRAISE FOR RICH BRIAN|
triple j Feature Album
“The best music of his young career” [The Sailor]
“At just 19, Brian is dropping thoughtful, lyrically dense rhymes.”
“The 88rising mainstay’s sophomore effort effectively solidifies his position in the world of hip-hop, building up his character as a force to be reckoned with.”
“[Brian’s] biggest artistic leap yet”
“An important step forward”
Today, Indonesian rapper, singer, and producer Rich Brian has released a surprise new four-track EP titled Brightside, out now via 88rising. LISTEN HERE.
On the EP, Brian said, “this project started from me making New Tooth and realizing how much I missed rapping, while doing melodies are fun I wanted to remind people that I still love to rap. It’s short, it’s not an album but I see it like a mental note of how the past year has accelerated my growing-up process as an artist & a person.”
Directed by the reggies (bbno$ & Rich Brian, Zack Fox, Kenny Beats, Aluna, Kaytranada) Brian also releases a new music video for the project’s high-energy focus track ‘Getcho Mans’ which features 88rising labelmate Warren Hue and was shot completely on film. The fast-paced music video captures the Indonesian rappers trading bars in a surreal visual that intensifies as clones of Rich Brian and WarrenHue invade the scenes and culminates into an all-out brawl.
On focus track ‘Getcho Mans’ Brian said, “I remember hearing this beat for the first time and immediately astral projecting, me and Warren were very caffeinated in the studio that day and decided to Dragon Ball fusion on this track, this song has a lot of words in it but it’s okay because it makes me feel invincible & I hope it makes you feel the same.”
The 22-year-old paved the way for Brightside with the November release of ‘New Tooth’.The track has already amassed7.5M+ streams across platforms and over 2.7 million YouTube views on the theatrical self-directed music video. HYPEBEAST described how he takes “an introspective look at himself and encounters his feelings of self-doubt head-on, dropping bars at a rapid-fire pace”. Meanwhile, HipHopDX dubbed it “his best song yet,” writing that ‘New Tooth’makes the most out of its nearly 4-minute runtime, ending with an outro that makes for a solid cliffhanger.” Not to mention, Bandwagon Asia hailed it as “hard-hitting, introspective, and thrilling.”
Making headlines, Brian recently graced the stage at 88rising’s Head In The Clouds Festival at the Rose Bowl in Pasadena, CA. MTV praised the experience as “pure jubilance,” and wrote, “During headliner and early label-signee Rich Brian’s performance of flamboyant track ‘Edamame,’ backup dancers popped and locked while dressed up as the titular soybean.” He will also make his debut performance at Coachella this April.
Brightside EP by Rich Brian is out now via 88rising / Warner Records,
buy/stream it here.
|ABOUT RICH BRIAN|
The first Asian musical artist to reach #1 on iTunes’ Hip Hop charts, Indonesian rapper, singer, songwriter and record producer, Brian Imanuel Soewarno, better known as Rich Brian, has blazed into the forefront of a movement that’s diversifying and transforming hip-hop culture. One of the leading figures of Asian rap, with more than 3.2 million followers on Instagram alone and over 1.7B+ streams globally, Brian continues to earn broad audiences and critical kudos. Billboard called him a “rap wunderkind,” the L.A. Times praised him as “a phenom… a gifted MC and producer [with an] introspective, authoritative voice,” and Rolling Stone tagged him on its “25 Under 25” list. The 20-year-old, whose singles regularly feature guest artists like Ghostface Killah, 21 Savage and Offset, performs to sold-out shows across North America, Europe and Asia, and festivals including Bonnaroo and Rolling Loud (he’s slated to perform next at the postponed Coachella). Proud of being an Asian artist, still a commodity in short supply, Brian is blazing a path for himself and innumerable others.