ASHWARYA
Motivated to challenge the confines of pop, led by the clarity of her vision, fluid genre range and fierce creative direction, ASHWARYA is primed to become a juggernaut in global pop. Emerging at a time in the local landscape where audiences were hungry for a radical prospect, ASHWARYA came up with her debut ‘PSYCHO HOLE’, establishing herself quickly as the next big thing in the space.
Fusing her Indian heritage with her own niche of alt-pop – sharp production that leans on RNB to electronic influences and high calibre visuals – would spread like widefire in Australia and beyond. PAPER, Wonderland, Vogue India, NME, Hypebeast, Notion, Complex, The Guardian, triple j each recognising her ability to break the mould with her debut EP Nocturnal Hours, boasting a feature from Vic Mensa on ‘TO THE NIGHT’.
Handpicked to support superstar Dua Lipa to music synced across Netflix and HBO, partnerships with Maybelline New York, Adidas, Levi’s and more, ASHWARYA’s art continues to be recognised as both trailblazing and immediately resonant. Her second EP WHY’S IT GOTTA HURT manifested ASHWARYA’s artistry in all new forms, attributing her brand with a balanced craft shy of dilution. Steading for an all new phase, the hybrid talent is set to cement her creative integrity as a leading force.