.idk.‘s expansive work fuses sharp lyricism with high-concept vision. Born in London and raised in Maryland, he has built a reputation for pairing uncompromising storytelling with expansive creative direction — bridging street reality, philosophy, and art. With over one billion global streams and press notices from the likes of GQ, Vogue, Rolling Stone, Billboard, i-D, and Complex, .idk.’s built a formidable catalogue while maintaining a fierce sense of independence.

.idk. has consistently expanded the boundaries of what hip-hop can hold. He recently held a gallery premiere at MOCA in LA (where he debuted this video); created and produced a lecture series at Harvard in collaboration with the nonprofit No Label Academy, inviting figures like the late Virgil Abloh and Issa Rae to participate; and has collaborated with the likes Tyler, The Creator, Pusha T, Pharrell, MF Doom, Young Thug, JID, Rico Nasty, and Chief Keef. He is often tapped for bespoke product design and creative partnerships with brands like Nike, Dior, Mercedes Benz F-1, and McLaren.