While the music of Strawberry Guy favors a hermetic, headphones-forward sound lying somewhere between Bryter Layter-era Nick Drake, The Clientele, Slowdive’s Pygmalion, and the psychedelic 70s output of fellow Liverpudlian Paul McCartney, it’s nonetheless become a smash on TikTok. As detailed in this NME profile, the dreamy “Mrs. Magic” is closing in on a quarter-billion streams.