Keenon Dequan Ray Jackson, professionally known as YG, made his mark in hip-hop with the 2010 hit ‘Toot It and Boot It’, securing a deal with Def Jam Recordings. Joining Young Jeezy’s CTE World in 2013, his single ‘My Nigga’ paved the way for his acclaimed debut album, ‘My Krazy Life’ in 2014. YG’s musical journey includes hits like ‘Left, Right’, ‘Go Loko’ and ‘Who Do You Love?’. Notably, ‘Don’t Tell ‘Em’ stands as his highest charting feature, peaking at number 6 on the Hot 100, while ‘Big Bank’ is his highest charting solo record, reaching number 16 on the US Billboard Hot 100 chart. His studio albums include Still Brazy (2017), Stay Dangerous (2018), 4Real 4Real (2019), My Life 4Hunnid (2020), and I Got Issues (2022). Additionally, he’s released collaborative albums like Kommunity Service with Mozzy (2021) and Hit Me When U Leave the Klub: The Playlist with Tyga (2023). With over 10 billion global streams, a string of multi-platinum, platinum, gold certifications, and four consecutive Top 10 debuts on the Billboard Top 200, the Compton native’s impact resonates profoundly within the music industry.

YG’s influence has been evident through his activism during the 2020 protests, marked by releases like ‘FTP (Fuck the Police)’, and ‘War’. He is also respected by the Spanish community for his contributions to West Coast culture, as showcased in his modeling debut walking in California-based Mexican-American designer WIlly Chavarria’s show at New York Fashion Week. YG’s own lifestyle brand, 4HUNNID, continues to impact at the intersection of fashion and culture, featuring lines such as ‘The Flame Footwear’ with the sought-after Block Runner series, his foray into loungewear with the Komfort Kollection, and new venture in the wellness space with Cherry Bomb, demonstrating his versatility and entrepreneurial vision across verticals.