The French take on Austin” Because Music makes SXSW debut

March 10 2023

Because Music (Christine and the Queens, Shygirl, Justice, Logic1000, and more) will make their official SXSW debut with a run of four events, kicking off on Monday March 13th at The Venue ATX with the French Touch Official Showcase (presented by BPI & curated by Because).The label brings their signature vibey, dance-music-obsessed Parisian presence to the festival with plenty of opportunities to join in and experience it first-hand. RSVP HERE.

Monday’s showcase is in partnership with French Touch – a movement dedicated to the French Cultural and Creative Industries (CCI) – who are hosting a series of exciting daytime SXSW panels (see HERE). The Because x French Touch showcase will bring an evening of forward-thinking and danceable electronic music featuring DJ sets by Myd, Pedro Winder aka Busy P (both celebrating 20 years of Ed Banger), and Cerrone. Wednesday afternoon means Because Music Happy Hour and later a collab with Deezer for a night of DJ sets from Myd and Cerrone. Thursday’s show featuring Brandt Brauer Frick, Desire, Roosevelt, and Tangerine Dream will close out their week of parties – schedule below and more on the performing artists HERE.

Headquartered in Paris, Because Music launched in 2004 & reached immediate worldwide success with the release of Amadou & Mariam’s acclaimed album, Dimanche à Bamako. The catalog quickly grew with global signees such as Manu Chao, Charlotte Gainsbourg, and more. Because Music then entered a partnership with Ed Banger Records (known over the last 20 years for their legendary roster including acts such as Justice), and has since set up shop in London & represented Metronomy, Django Django, Shygirl, Jeshi, and many more. In 2017, Because Music acquired London Records & has since brought a renaissance to the brand with signings such as Alewya under the moniker Because London Records.

In opening up an office & studio in Los Angeles in 2019, the label group provides opportunities for the international roster to collaborate & work in America. In 2020, Because Music proudly joined American Association of Independent Music & earned the label’s first A2IM nomination in 2021 for Christine and the Queens & followed with its second nomination in 2022 with Logic1000. Whether you’ve been a fan of Because Music and their artists for nearly two decades, or you happen to have a spare hour to check out one of the events detailed below, a good time is guaranteed.


Monday, March 13
French Touch Official Showcase | Presented by BPI & Curated by Because
7 PM – 1 AM @ The Venue ATX
516 E 6th St (btw. Neches St & Red River St)
DJ Sets by Myd, Busy P & Cerrone

Wednesday, March 15
Because Music Happy Hour
3 PM – 5 PM @ Nickel City.
1133 E 11th St (btw. Waller St. Lydia St)
Featuring Myd & Cerrone
RSVP via email

Deezer Party | Curated by Because Music
8 PM @ Kingdom
505 E 7th St. (btw. Neches St & Red River St)
DJ Sets by Myd, Cerrone & Brandt Brauer Frick
VIP, RSVP via email

Thursday, March 16
Brandt Brauer Frick | Presented by GEMA
10 PM @ Parish Austin
501 Brushy St. (btw. E. 5th St. & E. 6th St.)
Performances by Desire, Brandt Brauer Frick, Roosevelt, Tangerine Dream